“Following 2007’s Love is Simple, the band reconfigured their approach to touring. They brought along like-minded musicians such as Megafaun, the Dodos and Greg Davis, both as openers and as members of an ever-changing Akron/Family ensemble, bringing about cacophonous onstage jams interwoven between the band’s songs. Whether it’s the three members of Akron/Family – communicating and interacting with one another onstage with something like the visceral language of the classic John Coltrane or Albert Ayler ensembles – or upwards of a dozen guest musicians joining them, their live shows are becoming a thing of legend. Akron/Family’s 2008 Emo’s gig in Austin was one of these legendary performances. The band led the audience and nearly 20 musicians from the stage in an Arkestra-like free-for-all to a riotous, shirtless and sing-a-long parade in the streets. These unhinged performances have been witnessed by audiences at the Monolith, Isle of Wight, High Sierra, Coachella and End of the Road festivals, and since then word has traveled fast about the magic of Akron/Family. The trio of Olinsky, Seaton and Janssen is a sight to behold.
Following a year of making things bigger and wilder live, the band returns to something simpler on Set ‘Em Wild, Set ‘Em Free. With limited outside assistance, this trio has made a focused, powerful and unified work. Set ‘Em Wild, Set ‘Em Free maintains the communal spirit of the big band that won audiences over throughout the world, but it showcases Akron/Family at its core – three musicians, equals, creating music from deep within. Set ‘Em Wild, Set ‘Em Free is something undeniably special and immensely powerful. Set ‘Em Wild, Set ‘Em Free is the new psychedelic rock.”-Dead Oceans